In England, a nationally representative general population survey estimated that in 2014 1 in 6 adults (16+) had a current common mental health problem, whether treated or untreated. Prior to the COVID-19 pandemic, the global prevalence of common mental health problems over the past 12 months was found to be 1 in 5 amongst adults ages 16–65 in 63 countries. EMM could build on its success by extending its remit to address a wider range of needs so that everyone is included. In the context of overwhelmed mental health services, people with severe mental illness expect more from EMM than advice about common problems. ConclusionĮMM is available to all, including people with common or severe mental disorders. Many participants would like EMM to do more (theme 4), offer more interactivity, more choice, more information about available treatments, and more stratified advice to cover more severe mental health conditions. Some participants wanted EMM to better acknowledge the contexts in which they live (theme 3) such as the limitations of health conditions and health services, and difficulties of crowded housing, social policy, and climate change.
A few participants found the website information and/or Mind Plan suggestions to be life changing. All participants were complimentary about the EMM website and found it to be user-friendly (theme 1) and personalised (theme 2) especially the interactive feature Your Mind Plan quiz which responds with suggested actions to improve wellbeing and follows up with reminder emails. Almost all participants had experience of mental distress and looked to EMM for help with a current problem for themselves. There was an expectation from the name Every Mind Matters that its advice would address everyone.
A codebook thematic analysis was undertaken, and four main themes were identified.
Methodsįour researchers, including three with lived experience of using mental health services, conducted 20, one-off, semi-structured, online interviews with a range of adult participants, including a sample of EMM users and a purposively recruited sub-sample known to have severe or long-term mental health conditions. Its aim is to explore individuals’ experiences of the EMM campaign and website.
This study is one component of an independent evaluation of EMM conducted by the NIHR Mental Health Policy Research Unit. Every Mind Matters (EMM) is a publicly funded health campaign, launched in England in 2019, to equip adults to look after their mental health, and that of others, by offering online information about common problems: anxiety, low mood, sleep, and stress.
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